An operator who needed a second brand — not a second system
A multi-brand casino and sportsbook platform that runs an entire brand from a single codebase.
The challenge
Every new brand was a new project: a copy of the system, a team maintaining divergent versions, and one bug that had to be fixed five times over. A launch took months, and operations broke long before marketing ever started.
The approach
We turned the brand into a variable instead of a project. One multi-tenant core, brand resolution by domain, and content, design, currency and language driven from the back office — so the code never needs to know how many brands are running on it.
What we built
- A multi-tenant core with domain routing and full brand identity
- Sportsbook integration including live lines, a bet builder and risk controls
- A unified wallet across game providers, plus lobby, categories and jackpots
- Payment rails: crypto, card processing and an independent payment gateway
- A complete back office: agents, affiliates, CRM, identity verification and player rulebooks
- Twenty languages, with full right-to-left support
The outcome
Today a new brand goes live with its own site without another line of code, and one update reaches every brand at the same moment. Opening a new market means enabling a language and a payment method — not opening a project.
Capabilities unlocked- A new brand is configuration, not development
- One update, every brand
- A new market without writing code